Workforce Central Florida changes name to CareerSource Central Florida

careersourceOrlando, FL – Workforce Central Florida will change its name to CareerSource Central Florida as part of a unified brand initiative to improve customer awareness and use of our services.

The state’s 24 regional workforce boards will begin using the CareerSource Florida brand with regional identifiers Feb. 10th. The new orange, blue and green tri-arrow logo symbolizes a place where talent, employers and resources connect.

All six Workforce Central Florida and JobVantage offices will use the new CareerSource Central Florida name and logo. We’re also launching our new website, CareerSourceCentralFlorida.com.

The change was prompted by the Regional Workforce Boards Accountability Act of 2012, which called for Florida’s workforce system to develop a single brand to better serve Florida job seekers and employers. Research has shown that while the regional workforce boards serve the same customers and provide similar employment and training programs, there was a lack of awareness and understanding of the services available.

Employers and job seekers often cross county and regional borders to look for business locations, talent and positions. The CareerSource Florida brand will provide greater visibility and recognition to ensure our customers know where to seek services.

WCF will receive $77,500 of the statewide total of $1.5 million to cover the expense of replacing signage, printing stationary and business cards and launching a new website.

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